eTraveler: April 28, 2022
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FY23 Tourism Co-op Program Releases May 3
Feature your attraction or destination in the story we will tell to invite curious explorers to discover Iowa as an extraordinary adventure.
In alignment with Iowa's branding and awareness campaign to the out-of-state visitor, the Iowa Tourism Office's FY23 Co-op Program will provide exciting opportunities in both traditional and new marketing tactics.
Mark your calendar for the following important dates.
- May 3, 2022: Co-op opportunities packet and recorded webinar are released
- June 6, 2022: Co-op signups begin at 10 a.m. (Available on a first-come, first-served basis)
If you have tourism co-op program questions please feel free to email Katie Kenne at katie.kenne@iowaeda.com.
National Travel and Tourism Week: May 1-7
Next week is National Travel and Tourism Week! The Iowa Tourism Office has created daily themes to promote Iowa to potential visitors and we invite you to join us in the celebration. Make sure to tag any of your posts with #NTTW22 and #ThisIsIowa so we can engage with your efforts!
- Monday: Iowa’s Hidden Gems
Iowa is full of surprising, off-the-beaten-path spots. Share your community’s hidden gems large and small – from attractions and parks to unique lodging and special menu items. The Iowa Tourism Office will also release our “99 Hidden Gems” content piece, featuring a hidden gem from each county. - Tuesday: Tour Tuesday
Take visitors on a virtual tour of your county, community, attraction or business. Find real visitor photos or videos tagged on Instagram and ask to share to give your followers an authentic view. Thank visitors for traveling and spreading the word about Iowa tourism - Wednesday: How it started vs How it's going
Jump on to this trend and share how you’ve grown over the years! Share a historical photo of your attraction along with a modern-day photo. Compare a before and after photo of a large development. Make sure to include in the caption your #FutureofTourism plans too – what do you have planned next? - Thursday: Eye on Events
Look ahead and ask visitors to save the date for your upcoming summer events! Create Facebook events, share images from past events and make sure your events are updated on the Travel Iowa calendar. - Friday: Toast to Tourism
Join us in a toast to tourism on Friday – wind down the week by talking up your community’s wineries, breweries, distilleries, and restaurants on social media. Or, host a tourism happy hour for your partners to celebrate the upcoming tourism season!
Upcoming Meetings
- May 11, 2022 - EITA Membership Meeting
- May 12-13, 2022 - iLEAD Leadership Symposium
- May 19, 2022 - Iowa Tourism Office Update (webinar)
- May 25, 2022 - CITR Membership Meeting
- June 8, 2022 - WITR Membership Annual Meeting
- June 13, 2022 - iTIP Annual Meeting
Check out the calendar of events for more details and upcoming industry meetings.
Calendar of Events