eTraveler: August 4, 2022
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Soul of Iowa Campaign a Finalist for National Award
What happens when the Iowa Tourism Office and the team behind the world's coolest drone flythrough video partner together to showcase the world's coolest flyover state? We become a finalist for the best Video, Film or Podcast category at the U.S. Travel Association's ESTO Mercury Awards!
Just three nominations are selected as finalists in each category. We are honored to have the Soul of Iowa campaign recognized as one of the best in the country. This is the first time in over 15 years the Iowa Tourism Office has been a finalist.
As a finalist, Soul of Iowa is also eligible for a People's Choice Award. Voting is now open for conference attendees only, so if you're attending ESTO, please cast your vote for Soul of Iowa! Voting closes at 8 p.m. on Monday, August 8. Awards will be presented on Tuesday evening, August 9. Cross your fingers!
In addition to the award recognition, Amy Zeigler with the Iowa Tourism Office is presenting during the "Rural Tourism: More than A Trend" session at the ESTO conference, discussing the state's strategy and success with digital passports.
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