Co-Op Marketing Program
What is the Co-op?
In alignment with Travel Iowa's branding and awareness campaign for the out-of-state visitor, the annual Marketing Co-op Program provides strategic opportunities in both traditional and new marketing tactics that help you leverage the Travel Iowa brand and extend your marketing to an out-of-state audience.
Why participate in the co-op program?
- Expand your marketing efforts to out-of-state travelers.
- Extend your marketing budget by leveraging affordable opportunities.
- Raise the profile of your ad campaign.
- Collaborate with partners to encourage travel to Iowa.
- View the full packet of opportunities.
Co-op options range in price from $300 to $10,000, ensuring there are options for all sizes of budget. Co-op materials are typically presented in the spring and run through the following fiscal year (July through June). Sign-ups are first come, first served. More information will be available on this page each spring. Make sure you receive the E-Traveler newsletter to get notifications of when materials are updated.
FY26 Terms & Conditions
- There is limited availability per opportunity.
- All opportunities are first-come-first-served. Sign up early!
- Registration is online only and will be date/time stamped.
- You will receive an email copy of what you signed up for immediately after you submit your request, but this is not confirmation of your participation.
- You will receive official confirmation of your participation on or before Friday, June 6, 2025.
- If a program sells out, you will be placed on a waitlist and contacted if space opens in the order of registration.
- Cancellations between August 1, 2025, and March 1, 2026, require payment of 50% of the placement value. After March 1, 2026, no refunds will be given.
- Video and influencers will receive emails regarding consultations by June 30, 2025.
- Artwork guidelines for the spring marketing bundle will be sent by October 31, 2025. A la carte options are typically due the month prior to running.
- Travel Iowa reserves the right to discontinue tactic offerings based on low partner participation.