Co-Op Partnership Program



What is the Co-op?

In alignment with Iowa's branding and awareness campaign for the out-of-state visitor, the Iowa Tourism Office's FY26 Co-op Program will provide exciting opportunities in both traditional and new marketing tactics that you can partner with us on. This is a great way to feature your attraction or destination in the story we will tell to the traveler through advertising.
 

Learn more about the FY26 co-op marketing program

DOWNLOAD THE CO-OP PARTNERSHIP PACKET


 

Terms and Conditions

  • There is limited availability per opportunity. ​
  • All opportunities are first-come-first-served. Sign up early!​
  • Registration is online only and will be date/time stamped.​
  • You will receive an email copy of what you signed up for immediately after you submit your request, but this is not confirmation of your participation.​
  • You will receive official confirmation of your participation on or before Friday, June 6, 2025.​
  • If a program sells out, you will be placed on a waitlist and contacted if space opens in the order of registration.​
  • Cancellations between August 1, 2025, and March 1, 2026, require payment of 50% of the placement value. After March 1, 2026, no refunds will be given.​
  • Video and influencers will receive emails regarding consultations by June 30, 2025. ​
  • Artwork guidelines for the spring marketing bundle will be sent by October 31, 2025. A la carte options are typically due the month prior to running. ​
  • Travel Iowa reserves the right to discontinue tactic offerings based on low partner participation.​

For more information, contact:

Jessica O'Riley

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