Travel Iowa Industry Partners

Digital Passport Inclusion

The Iowa Tourism Office helps facilitate a number of digital passports to visitors and residents to use when they travel Iowa. These digital passports are gamified, which means customers earn prizes as they check in to venues. Customers check in via GPS on their mobile devices and redeem discounts by showing their mobile pass at checkout. Being included in these passports means businesses can enjoy the benefits of a tool that is proven to drive locals and visitors through the doors of local businesses. The passports are also a key component of Travel Iowa marketing campaigns. There is NO COST to be included in the passports if you are an eligible business.
Current passports include:

Iowa Beer Passport
Iowa Wine Passport
Iowa Distillery Passport
Iowa Scenic Byway Passport
Iowa State Park Passport (in partnership with Iowa DNR)
Choose Iowa Passport (in partnership with IDALS)

If you would like to participate in one of these passports, please contact Stephanie Neppl (wineries, breweries & distilleries), Lora Friest (locations along a byway) or Beth Romer (agritourism businesses) to discuss your eligibility and start the process.

Promote the Wine, Beer & Spirits Passports

The Iowa Tourism Office administers the Iowa Wine, Beer & Spirits Promotion Board, which provides additional marketing resources and materials for businesses listed on the wine, beer or spirits passports. These materials are free to use and are meant to inspire more visitation to the state's small businesses.

Social Media Toolkits

Consider adding these graphics to your website or include in your newsletters and social media posts to encourage awareness and usage of the passports. Consider sharing and highlighting your local businesses that participate in the passports.

Iowa Beer Passport:

Start Sippin, Check In. Get Rewarded vertical 1080x1920
Start Sippin, Check In. Get Rewarded horizontal 1080x564
Start Sippin, Check In. Get Rewarded square 1080x1080
WIN: Your chance to win prizes, deals and discounts to Iowa breweries square 1080x1080

Iowa Wine Passport:

Start Sippin, Check In. Get Rewarded vertical 1080x1920
Start Sippin, Check In. Get Rewarded horizontal 1080x564
Start Sippin, Check In. Get Rewarded square 1080x1080
WIN: Your chance to win prizes, deals and discounts to Iowa wineries square 1080x1080

Iowa Distillery Passport

Start Sippin, Check In. Get Rewarded vertical 1080x1920
Start Sippin, Check In. Get Rewarded horizontal 1080x564
Start Sippin, Check In. Get Rewarded square 1080x1080
WIN: Your chance to win prizes, deals and discounts to Iowa distilleries square 1080x1080

Wine, Beer and Distillery Passport Flyers

Post in your business or other public spaces in your community. Or include the flyer on your social media or newsletters!

Promote the Passport Sign-up Page

Help promote the passport sign up page, or the landing page for Travel Iowa’s Wine, Beer and Distillery content. Share with your community and potential visitors that your local brewery, winery or distillery is in the passport! And if those businesses are not listed on TravelIowa.com or in the passport, help encourage them to take advantage.

Embed Passport Product Cards

Consider adding these passport product cards on your own website. The sign-ups for the Iowa Beer, Wine and Distillery Passports can easily be embedded on your website. Consider embedding the product cards on related content pages on your website or on your home page. If interested, please contact Stephanie Neppl for the relevant codes.