Recorded Webinars

Topics include the FY26 Tourism Co-op Marketing Program, National Travel and Tourism Week, upcoming outreach opportunities, international success stories and a Give it Time marketing campaign update.

Topics include Soul of Iowa 2.0 marketing campaign results, marketing plans for 2025, Tourism Insider meeting host information and a full preview of the Iowa Tourism Conference agenda.

Topics include the 2023 Economic Impact Report and International Marketing training.

Findings from the report include: Evaluation of destinations through the Sports Tourism Index benchmarking tool, Economic impact, facility inventory and strengths, weaknesses, opportunities and threats in regards to the sports tourism market in Iowa, and Recommendations for how to grow Iowa's sports tourism market.

Hear Soul of Iowa 2.0 campaign updates, info on new visitation reports, Iowa State Fair information and how to find tourism content trends.

Hear more about the Co-op Marketing Co-op Program, plans to celebrate 2024 National Travel and Tourism Week and more!

The Soul of Iowa 2.0 campaign aims to show Iowa from a whole new perspective with eye-catching drone visuals and a variety of advertising tactics. Our launch webinar outlines the media strategy, tactical details and premiere some of the creative.

Hear about the new county-level and statewide tourism economic impact report, Arrivalist visitation numbers, Soul of Iowa marketing plans and more.

Hear insights on Iowa Tourism marketing grant FAQs, fall content and Localhood tips and tricks, a sneak preview of the Soul of Iowa content being captured now, and more.