Arrivalist Dashboard

The Iowa Tourism Office is now providing visitation information by travel area upon request. The visitation reports provide total estimated travelers, state and DMA of origin, length of stay, seasonality, and comparisons of out-of-state travelers to all travelers. The reports provide data for an entire travel area and do not include county or city-level visitation information.

To receive your travel area's report, contact Matthew Kodis, Lora Friest or Stephanie Neppl. These reports are provided at no cost.

These reports are created by utililizing Arrivalist geolocation data. Arrivalist sources information from mobile devices while travelers are in Iowa. Arrivalist visitation data includes travelers that have traveled at least 50 miles from home, spent a minimum of two hours in Iowa, includes adults 18+, U.S. visitors only, excludes commuters, devices include regular GPS pings and smartphone users only. 

County and city level visitation is available through the Arrivalist co-op program. This is an annual subscription at a reduced, negotiated rate through the Iowa Tourism Office. Please click here for more information.