Travel Iowa x Localhood

We're excited to announce Localhood, a new tool that will allow you to create Instagram Reels/Facebook Stories as well as TikTok videos in an easy, consistent way. The Iowa Tourism Office is covering the cost of the tool and providing access at no charge to you.

Localhood enables you to create, publish and analyze web stories, which are like social media stories for the web. This content will then automatically appear in Google searches as visual stories as well as in a Localhood gallery on Travel Iowa's homepage. The platform also allows you to embed individual stories (example) or galleries on your website and share on social media.

Ready to get started?

  • Sign up for an Introduction Webinar on December 8
  • Sign up for free access to Localhood (Sign up form available after December 8)
  • Share your photos and videos with us to be featured in Travel Iowa's Localhood stories

Localhood Content Calendar

Align your stories with Travel Iowa's content plans for more exposure!

Localhood allows Travel Iowa and its partners to collaborate and integrate across our statewide industry, helping to drive awareness, inspiration and engagement.

See below for Travel Iowa's monthly themes. Though some of these topics are highlighted year-round, we've selected some top themes to help you prioritize your content and maximize your partnership with Travel Iowa.

Two women walking down a snow covered sidewalk, holding shopping bags.

November 2022

Local Shopping/Iowa Makers
Holidays at the Mansions

A view of downtown Oskaloosa during their annual painting with lights display where the fronts of buildings are illuminated with holiday lights.

December 2022

Holiday Lights/Fun
3-2-1 Itineraries/48 hours in...

A group of people gathered in a snow-covered field preparing inflatable floats for a parade.

January 2023

Winter Festivals
Winter Recreation (indoor and outdoor)

Six small glasses of beer prepared as a flight.

February 2023

Wineries/Breweries for Date Nights
A to Z Museums

A group of four friends taking a photo of themselves on a pedestrian bridge.

March 2023

St. Patrick’s Day Fun
Spring Break Itineraries/3-2-1 Itineraries

A field of pink tulips.

April 2023

Spring Fun
Unique Lodging

For more information, contact:

Amber Rottinghaus