Economic Impact Report
The travel sector is an integral part of the Iowa economy. Visitors generate significant economic benefits to households, businesses, and government alike and represent a critical driver of Iowa’s future. How critical? Even in 2020, tourism supported 4.8% of all jobs in Iowa.
To quantify the economic significance of the tourism sector in Iowa, the Iowa Tourism Office has contracted with Tourism Economics to prepare a comprehensive model detailing the far reaching impacts arising from visitor spending. The results of this study show the scope of the travel sector in terms of direct visitor spending, as well as the total economic impacts, jobs, and fiscal (tax) impacts in the broader economy.