Iowa Tourism Grants

The Iowa Tourism Grant (ITG) Program promotes tourism in Iowa by funding tourism-related marketing initiatives, meetings and events that benefit both local economies and the state's economy. Applications are available annually, and preference will be given to those that support the overall marketing plan of the Iowa Economic Development Authority (IEDA) in terms of its target audiences and messaging. The Administrative Rules that govern the program are in Iowa Administrative Code 261.42.

See the full list of the FY22 Iowa Tourism Grant Approved Applications.

We were thrilled to receive a great response to the program. We received 77 eligible applications seeking $557,500 in grant funding. A team of your industry peers dedicated many hours to carefully reviewing and assessing each application to determine successful applicants and the amount of each grant award.

Eligibility

Applicants must be a tourism-related entity based in Iowa. This includes nonprofits, for-profits, cities, counties, and regional government and planning entities. Organizations aren’t required to be members of their respective region (Central Iowa Tourism Region, Eastern Iowa Tourism Association or Western Iowa Tourism Region) to apply.

Applicants may submit one application per funding cycle. The same project cannot receive funding from the ITG program two years in a row.

Funding

In FY22 ITG awards ranged from $2,500 to $10,000 and required a 25 percent cash match. There was $300,000 available for the FY22 grant cycle.

All funds requested must be whole numbers between $2,500 to $10,000 and be in increments of $100. (i.e., $2,500; $2,600; $2,700; etc.)

Eligible Expenses

All project expenses (grant request plus cash match) must directly relate to the implementation of a tourism-related marketing initiative, meeting or event and be incurred within the calendar year (January 2022 - December 2022 for FY22 recipients).

FY2023 Iowa Tourism Grant Cycle

August 2022 – Application will be open. Stay tuned for more details.

Additional Information

Logo Usage

Recipients of Iowa Tourism Grants must use the Travel Iowa language and logos to credit the Iowa Tourism Office for their cooperative efforts.

For more information, contact:

Katie Kenne

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