Logos
Travel Iowa and Travel Area Logos
Travel Iowa Logo Usage
Industry Partners are encouraged to use the Iowa Tourism Office logo on their own websites to link to the Travel Iowa website. Recipients of Iowa Tourism Grants must use the following language and logo to credit the Iowa Tourism Office for their cooperative efforts:
Project Example (marketing materials, meetings, events, etc.)
This project paid for in part by the Iowa Tourism Office
Advertising Example
This ad paid for in part by the Iowa Tourism Office.
Style Guide and Logo Files
Travel Area Logos
AThe Iowa Tourism Office uses five travel areas to help market different areas of the state to travelers. Each area has a iconography based on geographic and tourism assets of the location and helps build the area's brand and personality. These icons and areas are used throughout the Travel Iowa website and in marketing materials. Partners can use these logos on their own materials as well. Access all versions of these logos here.
Lakes & Land
Northwest Iowa
Incorporates the area's prominent lakes and boating activities, prairie grasses and natural landscape, music notes depicting rich musical history of the area (Surf Ballroom, Iowa Rock & Roll Museum), all surrounded by a Frank Lloyd Wright-esque window background.
Loess Hills & Beyond
Southwest Iowa
This area features a sea of rolling hills, charming towns and historic landmarks, where visitors can bike, hike and play outdoors. The train engine background shape brings in the area's deep railroad history.
Capital Country
Central Iowa
Surrounding the state's capital city of Des Moines are incredible rural tourism attractions, like the High Trestle Trail, the Bridges of Madison County and Pella's Dutch architecture and tulips. The Capitol building dome provides a stately backdrop.
Driftless Area
Northeast Iowa
The state's unique topography and limestone cliffs are on full display in the Driftless Area. Freshwater springs are fodder for trout fishing and whitewater courses are abundant. The diamond background shape represents the iconic Field of Dreams.
Storied & Scenic
Southeast Iowa
Iowa's history, creativity and culture come alive in this area. Grant Wood called the area home, the banks of the Mississippi River are home to historic river towns and everything is outlined by an open book.