Travel Guide changes for 2023
Starting with the Spring/Summer 2023 edition, the Iowa Travel Guide will evolve into an inspirational, magazine-like seasonal destination guide. Research has shown that editorial content, both long-form and short features, are more impactful and memorable than directory listings. With this improvement, the guide will include even more features on attractions, events and itineraries that travelers desire when planning a trip to Iowa. Editorial content will continue to be centered around the five new travel areas.
While attraction listings will no longer be included in the Iowa Travel Guides, all listings will remain and are welcome on our website, traveliowa.com. Click here for information on how to add and update your listing.
Additionally, we have created a more affordable option in our travel guide advertising. Attractions and other entities can purchase a mini-ad (1/14 of a page) that will include a photo and up to 25 words of copy. These ads are priced at $285 for one edition, $460 for both editions. Mini-ads are limited to one per attraction and 14 per travel area. Business Publications is coordinating all advertising sales. View the media kit for pricing and contact information.
We’re excited to refresh the look of the Iowa Travel Guides and provide inspirational content as people plan their trips to Iowa.
The Spring/Summer issue will be available in early March 2023 and include a campground and cabin section. The Fall/Winter issue will be available in September 2023.
The deadline for advertising in the 2023 Spring/Summer issue is November 15, 2022.
Learn more about other paid advertising opportunities through the co-op partnership program.