Free Marketing Opportunities

The Iowa Tourism Office offers several ways to market our partners' attractions and events at no cost. By using our tools and channels, you can take advantage of our marketing dollars and audience.

1. Share Your Stuff!

We can't help you market it if we don't know about it! Let us know what's new and coming up in your community as it relates to your tourism efforts. Have a new museum, a big anniversary of an attraction, a new event you're kicking off? Let us know by utilizing the marketing below and add us to your email newsletter lists. Or, give us a call and invite us to your community - we love traveling Iowa - it's kind of what we do! Meet our team here.

2. Connect With Us On Social

Your business is part of what makes Iowa so great, and we want to feature you more often on our own social and digital channels! We use a tool called CrowdRiff to manage our image library, secure permissions to content, and display these images in interactive image Galleries on our site. There are a few simple steps you can take if you are interested in being featured more prominently in our marketing efforts:

  • When posting on social, tag your images with #ThisIsIowa so we can find them easily.
  • Connect with our CrowdRiff using this link to help us find even more great content related to your business.
  • Upload your images to Travel Iowa's inventory for use on the website, social channels and with media outlets.

Social Handles
Facebook: @IowaTourism
Instagram: @TravelIowa
Twitter: @Travel_Iowa
Pinterest: @IowaTourism
Threads: @TravelIowa

3. Website Listings

Annually, two million people visit our website, You can add museums, retail, galleries, hotels, rental properties, campgrounds, parks and more to the listings database on at no charge. Listings are searchable in several areas of the website. 

Download instructions to add your listing and listing eligibility guidelines for the web.

You must have an account on to add your listing.

4. Online Event Calendar

Approximately 25% of the total web traffic to reviews the online calendar of events section. Adding your event to the calendar means your event could be seen by thousands of Iowa travelers. Plus, we only use events on our calendar in our media outreach and consumer emails.

Download instructions to add your event. Click here to view our event listing criteria.

5. Brochures

Partners can submit brochures and printed materials to be on display at the Iowa Welcome Centers. Partnership Welcome Centers will choose which brochures will be placed in their individual welcome centers. Learn how to submit your brochure for approval here.

6. Localhood Vertical Stories Tool

Localhood enables you to create, publish and analyze web stories, which are like social media stories for the web. This content will then automatically appear in Google searches as visual stories as well as in a Localhood gallery on Travel Iowa's homepage. The platform also allows you to embed individual stories or galleries on your website and share on social media. Sign up for free here to get started!

For more information, contact:

Stephanie Neppl

Lora Friest