Co-Op Marketing Program
What is the Co-op?
The Iowa Tourism Office knows that you are being asked to do more than ever and stretch the marketing dollars even further. And, travelers are demanding fresh content and constant promotion. You don’t lack ideas and tactical ways to market, but you do lack time, staff and extra budget to create content and consistently promote it.
Instead of trying to do everything on your own - hiring vendors, testing channels, guessing what will work - the marketing co-op program lets you plug into a system that Travel Iowa is already running successfully at scale. The goal of the co-op program is to help you reduce risk, stretch your dollars and leverage the marketing we are doing on behalf of the state.
Why participate in the co-op program?
- Extend your marketing team
- Access professional content and distribution at a shared cost
- Reach travelers already considering Iowa – not cold audiences
- Reduce risk by aligning with proven strategies
- View the full packet of opportunities.
- Watch the webinar video for more info
Co-op options range in price from $500 to $15,000, ensuring there are options for all sizes of budget. Options will run August 2026 through July 2027.
Tuesday, May 5
2 p.m.
Dedicated Webinar (recorded video)
Be the first to learn about FY27 co-op options.
Wednesday, May 13
9 a.m.
Co-op Office Hours
Optional come-and-go meeting, ask questions, learn more.
Thursday, May 28
2 p.m.
Co-op Office Hours
Optional come-and-go meeting, ask questions, learn more.
Monday, June 8
10 a.m.
Co-op Sign Up Opens
Tuesday, June 16
4 p.m.
Co-op Sign Up Closes
Sign-ups are first come, first served. Make sure you receive the E-Traveler newsletter to get notifications of when materials are updated.
FY27 Terms & Conditions
- There is limited availability per opportunity.
- All opportunities are first-come-first-served. Sign up early!
- Registration is online only and will be date/time stamped.
- You will receive an email copy of what you signed up for immediately after you submit your request, but this is not confirmation of your participation.
- You will receive official confirmation of your participation on or before Tuesday, June 30, 2026.
- If a program sells out, you will be placed on a waitlist and contacted if space opens in the order of registration.
- Cancellations between August 1, 2026, and March 1, 2027, require payment of 50% of the placement value. After March 1, 2027, no refunds will be given.
- Video and influencers will receive emails regarding consultations by July 31, 2026.
- Artwork guidelines for across the web packages will be sent by October 31, 2026. A la carte options are typically due the month prior to running.
- Travel Iowa reserves the right to discontinue tactic offerings based on low partner participation.