e-Traveler - Upcoming Deadlines + Pinterest's Summer Travel Trends
May 8, 2024
FY25 Co-op Reservations Open Until May 15
There are still opportunities available in the FY25 Co-op. Reservations will be accepted until 4 p.m. on May 15. Openings remain in:
Opportunity: Be Showcased in Travel Guide Content
Want your community showcased in the upcoming 2025 Iowa Travel Guide? We’re looking for locations that fit the following content features:
Group Shares Iowa with International Travelers at IPW Tradeshow
The Iowa Tourism Office, along with partners from Travel Dubuque, Cedar Rapids Tourism, Catch Des Moines, Discover Ames and Explore Siouxland attended U.S. Travel’s IPW convention in Los Angeles over the last week. The group met with more than 80 international travel planners and nearly 30 journalists.
Registration Deadline: May Tourism Insider Meeting
Make plans to join industry partners from around the state at the next Tourism Insider Meeting in Sioux City on May 21-22, 2024. Discussion topics will include accessible tourism, historic renovation (with a tour of the Orpheum Theatre) and craft beer, wine and distillery marketing. On Wednesday morning, we’ll explore and volunteer at The Miracle League of Sioux City complex.
The registration deadline is 5 p.m. on Thursday, May 16. Contact Stephanie Neppl (stephanie.neppl@iowaeda.com) with questions.
REGISTER
Insight into Content Marketing from Pinterest Trends
Pinterest’s 2024 Summer Travel Report was released last week, which includes data points and opportunities to inform travel content over the coming months. Two trends the Travel Iowa team will be exploring include “quiet life” travel and adventure travel.
Quiet life travel is the quest for a more serene, unplugged lifestyle. Searches for quiet life associated travel terms are on the rise:
Here are the most important updates this week:
- FY25 Co-op reservations are open until May 15.
- Register for the next Tourism Insider Meeting in Sioux City by May 16.
- Gain insight from Pinterest's Summer 2024 Travel Report..
FY25 Co-op Reservations Open Until May 15
There are still opportunities available in the FY25 Co-op. Reservations will be accepted until 4 p.m. on May 15. Openings remain in:
- Fall Marketing Bundle
- Traveliowa.com Leads
- Consumer Email (December 2024)
- Dedicated Email (February 2025)
- Sponsored Content (July, November and December 2024; February 2025)
- Social Media
Opportunity: Be Showcased in Travel Guide Content
Want your community showcased in the upcoming 2025 Iowa Travel Guide? We’re looking for locations that fit the following content features:
- Indoor play areas: arcades, go karts, mini golf, etc.
- Public art along a bike trail: can be sculptures or murals
- Farm stays: looking for working farms where visitors can spend the night
- Insta-worthy murals: what is the must-photograph mural in your community?
Group Shares Iowa with International Travelers at IPW Tradeshow
The Iowa Tourism Office, along with partners from Travel Dubuque, Cedar Rapids Tourism, Catch Des Moines, Discover Ames and Explore Siouxland attended U.S. Travel’s IPW convention in Los Angeles over the last week. The group met with more than 80 international travel planners and nearly 30 journalists.
Registration Deadline: May Tourism Insider Meeting
Make plans to join industry partners from around the state at the next Tourism Insider Meeting in Sioux City on May 21-22, 2024. Discussion topics will include accessible tourism, historic renovation (with a tour of the Orpheum Theatre) and craft beer, wine and distillery marketing. On Wednesday morning, we’ll explore and volunteer at The Miracle League of Sioux City complex.
The registration deadline is 5 p.m. on Thursday, May 16. Contact Stephanie Neppl (stephanie.neppl@iowaeda.com) with questions.
REGISTER
Insight into Content Marketing from Pinterest Trends
Pinterest’s 2024 Summer Travel Report was released last week, which includes data points and opportunities to inform travel content over the coming months. Two trends the Travel Iowa team will be exploring include “quiet life” travel and adventure travel.
Quiet life travel is the quest for a more serene, unplugged lifestyle. Searches for quiet life associated travel terms are on the rise:
- Glamping aesthetic +260%
- Travel journal pages +155%
- Wellness retreat aesthetic +90%
- Countryside +60%
- Solo travel +35%
- Forest walk +30%
- Water park rides +170%
- Hiking trail +94%
- Train journey +90%
- Adventure camping +44%
- Caving +40%
- Canoeing +35%
- May 21-22, 2024 - Tourism Insider Meeting, Sioux City
- June 20, 2024 – Iowa Tourism Office webinar, virtual