Travel Iowa: IITA Inbound Insider Steps to Success - Step #3

The Iowa Tourism Office is excited to invite our tourism partners to the International Inbound Travel Association’s Steps to Success^TM Program! This program, presented by Alon Tourism Solutions, is the leading national training program to help tourism businesses thrive and secure long-term business with the international inbound travel market. This FREE program will guide you through how to enhance your ability to work effectively and efficiently with business-to-business (B2B) international inbound operators by: 

• Understanding the value of working with the international inbound market and how to harness them as a powerful partner to grow your business
• Learning how to prepare for this market, including developing your pitch, pricing, sellable products and operational resources that follow the protocols of working with the travel trade
• Discovering fundamental marketing strategies that you can use to promote your products and services via the varied distribution channels of the travel trade

By attending all three sessions in the Steps to Success™ program, you will be eligible to receive the “IITA Stamp of Approval.” The Stamp of Approval will validate to inbound operators that you have completed the Steps to Success program and are ready to work with inbound operators. Only partners who have received the IITA Stamp of Approval will be invited to be a part of Travel Iowa’s presence at the IPW tradeshow in Chicago in June 2025.

All three training sessions will be virtual. You must join these sessions live – they will not be recorded.

• Thursday, October 24, 10:00 – 11:30 a.m. (completed)
• Thursday, November 21, 10:00 – 11:30 a.m. REGISTER HERE
• Thursday, December 19, 10:00 – 11:30 a.m. (registration coming soon)

Return To All Events