Geolocation Visitor Data

Visitation Reports by Travel Area

The Iowa Tourism Office contracts with Arrivalist to provide geolocation visitor data to partners. Arrivalist sources information from mobile devices while travelers are in Iowa. Visitation data includes travelers that have traveled at least 50 miles from home, spent a minimum of two hours in Iowa, includes adults 18+, U.S. visitors only, excludes commuters, devices include regular GPS pings and smartphone users only. 

Annual visitation reports provide total estimated travelers, state and DMA of origin, length of stay, seasonality, and comparisons of out-of-state travelers to all travelers. The reports provide data for an entire travel area and do not include county or city-level visitation information.

To receive your travel area's report, contact Matthew Kodis, Lora Friest or Stephanie Neppl. These reports are provided at no cost.

Arrivalist Data Co-op

County and city level visitation is available through the Arrivalist co-op program. This is an annual subscription at a reduced, negotiated rate through the Iowa Tourism Office. Purchasing access to the dashboard allows you to segment visitation by month or day/weekend and provides insights on origin markets, length of stay and more.

The 2026 program provides 24/7 access to the dashboard on a sliding scale of investment:

• $2,500 (marketing budgets under $500,000/year)
• $5,000 (marketing budgets between $500,000-$2,000,000/year)
• $10,000 (marketing budgets over $2,000,000/year)

Sign-ups for 2026 have now closed. Please reach out to the tourism office if you would like more information.