Recorded Webinars
Iowa Tourism Office update - October 17, 2024
Topics include the 2023 Economic Impact Report and International Marketing training.
September 5, 2024 - Iowa Sports Market Analysis Webinar
Findings from the report include: Evaluation of destinations through the Sports Tourism Index™ benchmarking tool, Economic impact, facility inventory and strengths, weaknesses, opportunities and threats in regards to the sports tourism market in Iowa, and Recommendations for how to grow Iowa's sports tourism market.
June 20, 2024 - Iowa Tourism Office Update
Hear Soul of Iowa 2.0 campaign updates, info on new visitation reports, Iowa State Fair information and how to find tourism content trends.
April 18, 2024: Iowa Tourism Office Update
Hear more about the Co-op Marketing Co-op Program, plans to celebrate 2024 National Travel and Tourism Week and more!
February 6, 2024: Soul of Iowa 2.0 Launch Webinar
The Soul of Iowa 2.0 campaign aims to show Iowa from a whole new perspective with eye-catching drone visuals and a variety of advertising tactics. Our launch webinar outlines the media strategy, tactical details and premiere some of the creative.
November 16, 2023 - Iowa Tourism Office Update
Hear about the new county-level and statewide tourism economic impact report, Arrivalist visitation numbers, Soul of Iowa marketing plans and more.
September 21, 2023 - Iowa Tourism Office update
Hear insights on Iowa Tourism marketing grant FAQs, fall content and Localhood tips and tricks, a sneak preview of the Soul of Iowa content being captured now, and more.