Year of the Road Trip Toolkit

Year of the Road Trip. Plan your adventure partner toolkit

2021 has been dubbed the Year of the Road Trip, and partners are invited to come along for the adventure. Travel Iowa is encouraging travelers to road trip across Iowa with the help of the following tools located on traveliowa.com.

1. Build a Trip – Tell us your starting and ending locations, and we'll show you the attractions, restaurants, shops and museums along the route.

2. Passports to Exploration – Get your passport to Iowa’s state parks, scenic byways, wineries and craft breweries delivered to your mobile device.

3. Order an Iowa Travel Guide – Plan your road trip with the latest edition of the free Iowa Travel Guide.

We encourage you to let travelers know you are participating in the #YearoftheRoadTrip campaign by adding the official logo to your social media, website or other marketing assets. You can add the official campaign logo directly on your images. Please do not distort, stretch, or alter the logo in any way.

Please plan to promote the Year of the Road Trip graphics on your marketing channels between July 1–July 31. Here are some ideas of graphics to add the logo to:

  • Facebook & Twitter header
  • Facebook posts, tweets, Instagram posts and stories
  • Email Headers
  • Website Headers
  • Flyers in your welcome centers

Official Campaign Logo

Social Media

Below is some customizable suggested copy to help you spread the word about the Year of the Road Trip campaign on your social media channels. You will also find some links to Year of the Road Trip graphics if you are interested in using across your platforms. Be sure to use #YearoftheRoadTrip and tag us on social media so Travel Iowa can interact with your content!

Facebook: IowaTourism
Instagram: @TravelIowa
Twitter: @Travel_Iowa

DOWNLOAD THE FULL SOCIAL IMAGE TOOLKIT

Facebook:
This year has been dubbed the #YearoftheRoadTrip, and you’re invited to come along for the ride! Visit traveliowa.com to build an itinerary, download a passport, order a free travel guide and start planning your adventure to [community name].

Year of The Road Trip Facebook graphic
Download

Instagram:
This year has been dubbed the #YearoftheRoadTrip, and you’re invited to come along for the ride! Visit traveliowa.com to build an itinerary, download a passport, order a free travel guide and start planning your adventure to [community name].

Year of The Road Trip Instagram post graphic
Download

Year of the Road Trip Instagram story graphic
Download

Twitter:
Hit the open road and embark on an epic road trip to [local community!] Visit traveliowa.com and start planning your Iowa adventure today! #YearoftheRoadtrip

Year of the Road Trip Twitter graphic
Download

For more information, contact:

Katie Kenne

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