eTraveler: February 22, 2023

February 22, 2023

Complete and Share the Tourism Industry Survey

A key imperative of the Iowa Tourism Industry Strategic Plan outlined the need to unify the tourism industry around a shared long-term vision. As part of this initiative, it was proposed to begin a method of regularly gathering feedback and information from the tourism industry. 
Please complete this survey, developed by the University of Northern Iowa - Institute for Decision Making and Strategic Marketing Services. 

Results will be provided as a “State of the Iowa Tourism Industry” report annually and will be presented at the Tourism Conference in March. We estimate the survey will take approximately 12-15 minutes. The deadline to complete this survey is Friday, March 10 at 5 pm.

Take the survey

March 13 Registration Deadline

We're less than a month away from the 2023 Iowa Tourism Conference at the Meadows Event Center in Altoona! 

Registration for the two-day conference is $250. Registration closes March 13. And don't forget to book your room at Prairie Meadows by March 8.

The conference social will be held at Backpocket Pin & Pixel in Johnston on Wednesday evening. Unwind with a fun-filled night of duckpin bowling, street style tacos, wings and other tasty treats. Bus transportation will be provided starting at 5:30 p.m., and the last bus back to the hotel will leave at 8:30 p.m.

We are excited to welcome Olympic Gold Medalist Shawn Johnson as our final keynote speaker, who will share her story of overcoming obstacles.

Please share this educational conference with the tourism marketing professionals in your network.

View the Conference Agenda

Register to attend

Host a Tourism Insider Meeting

In 2023, the Iowa Tourism Office will launch a new series of engagement opportunities called Tourism Insider Meetings. The intention is to provide opportunities for industry partners from across the state to gather, collaborate, share ideas and network.

If you are interested in being a host community for these events, please see the details and apply at the link below by Wednesday, March 1. If you have questions, reach out to Stephanie Neppl at or 515.348.6257.

The first Tourism Insider meeting is expected to be held in April 2023.

Apply to host Tourism Insider Meetings

Iowa Travel Guides Will be Shipped in March

We are excited to announce an efficiency change in Iowa Travel Guide distribution efforts.

Beginning with our 2023 Spring/Summer Travel Guide, your organization will automatically receive at least one box of Iowa Travel Guides if you meet one of the following criteria:
  • Have placed a bulk order for travel guides in the last year
  • Are a partnership welcome center
  • Are a travel guide advertiser 
Please watch your deliveries in mid-March for your case of Iowa Travel Guides. If you would like to receive more than one box, you may continue to place bulk orders by logging in to your Travel Iowa account.

Reminder: Add / Update Your Listings and Events

To be included in future Iowa Travel Guide and website content, please submit and/or update the listings and events for your community or organization. Listings and events play a vital role in helping travelers plan their Iowa adventure and inspire the tourism team to include your destination in future content, social media posts and Localhood stories. See to the left for a great example from Stuart in adding additional information and business listings to enhance their city page.

To make updates or add photos to your city page, please contact Amber Rottinghaus at

Instructions and Eligibility Guidelines

Upcoming Meetings

  • February 23-24, 2023 - iLead Conference, Fort Dodge
  • March 1, 2023 at 10:30 a.m. - Central Iowa Tourism Region Meeting
  • March 8, 2023 - iTIP Webinar: How You Can Work With Travel Writers
  • March 22 & 23, 2023 - Iowa Tourism Conference at Prairie Meadows, Altoona
Check out the calendar of events for more details and upcoming meetings.