A Secret Worth Sharing Toolkit

As part of our This Is Iowa campaign, we are relaunching an energizing 30 second ad called “Secrets.” It’s visually stunning and sure to inspire people to think of Iowa as a place to visit, live and work. The spot will reach millions of Americans across the country via broadcast, streaming and social networks. You may recall we first debuted the ad last fall, and we’re eager to achieve the same success we saw then (155+ million views). We’re counting on you to help spread the (no longer secret!) good news about Iowa. Here are some ready-to-use resources:

• Sample social media posts and graphics to use in your channels
• Links to IEDA and Travel Iowa’s social posts for easy sharing
• YouTube link and video embed code, with directions for use
• Digital banners for use on your website