eTraveler: February 8, 2023

February 8, 2023

State of the Tourism Industry Survey Now Open

A key imperative of the Iowa Tourism Industry Strategic Plan outlined the need to unify the tourism industry around a shared long-term vision. As part of this initiative, it was proposed to begin a method of regularly gathering feedback and information from the tourism industry. 

Please complete this survey, developed by the University of Northern Iowa - Institute for Decision Making and Strategic Marketing Services. Your responses will assist in our efforts to:
  • Gain a better understanding of your level of awareness of and participation in tourism programming
  • Gauge your perceptions of the value that these programs bring to your organization
  • Identify potential areas for improvement or expansion for the tourism industry
Results will be provided as a “State of the Iowa Tourism Industry” report annually and will be presented at the Tourism Conference in March. Thank you in advance for your time and participation! We estimate the survey will take approximately 12-15 minutes. The deadline to complete this survey is Friday, March 10 at 5 pm.

If you have any questions directly related to this survey, contact the Iowa Economic Development Authority by email at If you have any questions related to your rights as a research participant, please call UNI's Institutional Review Board at 319.273.6148. 


Register to Attend the Iowa Tourism Conference

The annual Iowa Tourism Conference is an essential networking and educational event for anyone who is focused on marketing efforts meant to elevate Iowa's tourism destinations and attractions. 
In addition to educational sessions about marketing trends like vertical video and audience tracking, there will be discussions about destination accessibility and sustainability and sessions on how to engage your local community and share the importance of tourism. 

We are excited to welcome Olympic Gold Medalist Shawn Johnson as our final keynote speaker, who will share her story of overcoming obstacles.

Registration for the two-day conference is $250. Registration closes March 13.

Please share this educational conference with the tourism marketing professionals in your network.




Host a Tourism Insider Meeting

In 2023, the Iowa Tourism Office will launch a new series of meetings called Tourism Insider Meetings. The intention of the events is to provide opportunities for industry partners from across the state to gather, collaborate, share ideas and network.

The Iowa Tourism Office would like to invite partner communities, businesses or organizations to express interest to be one of the five hosts for these meetings, which are a great opportunity to show off your visitor assets to tourism industry partners from around the state. We encourage partnering with others in your area to co-host.

If you are interested in being a host community for these events, please see the details and apply at the link below. If you have questions, reach out to Stephanie Neppl at or 515.348.6257.

The first Tourism Insider meeting is expected to be held in April 2023.


Upcoming Meetings
  • February 23 - 24, 2023 - iLEAD '23
  • March 1, 2023 at 10:30 a.m. - Central Iowa Tourism Region Meeting
  • March 8, 2023 at - iTIP Webinar: How You Can Work With Travel Writers
  • March 22 & 23, 2023 - Iowa Tourism Conference at Prairie Meadows, Altoona
Check out the calendar of events for more details and upcoming meetings HERE.