eTraveler - November 13, 2023

November 15, 2023

Tourism Makes $10.4B Economic Impact in 2022

We are pleased to share the statewide and county-level 2022 Economic Impact Report of tourism in Iowa.

County-level data (Excel)
Statewide data (PDF)

In 2022, direct visitor spending of $6.9 billion generated an overall economic impact of $10.4 billion in Iowa, including 68,607 jobs and and more than $1.1 billion in state and local tax revenue.

An interactive dashboard with county-level and statewide numbers is coming soon.

Iowa Tourism Office Update Webinar this Thursday, 2 p.m.

If you have questions about the county-level economic impact data, join the Iowa Tourism Office team for the Iowa Tourism Office Update, which will be held virtually on November 16, 2023, at 2 p.m. 

We will discuss the county-level and statewide tourism economic impact report, Arrivalist visitation numbers, Soul of Iowa marketing plans and more. The meeting will be recorded and shared.


2024 Arrivalist Program Now Available

In addition to economic impact data, the Iowa Tourism Office also provides access to county and city level visitation data. We are again partnering with Arrivalist to provide partners exclusive access to the State Visitation Dashboard. The dashboard allows you to segment visitation by month or day/weekend and provides insights on origin markets, length of stay and more. 

The 2024 program provides 24/7 access to the dashboard on a sliding scale of investment:
  • $2,500 (marketing budgets under $500,000/year)
  • $5,000 (marketing budgets between $500,000-$2,000,000/year)
  • $10,000 (marketing budgets over $2,000,000/year)
If you are interested in purchasing access to the Arrivalist dashboard in 2024, please complete the sign up form. There is no limit to the number of partners that can sign up, but sign-ups after December 15, 2023, will not be accepted. If you have questions, please contact Matthew Kodis (