Influencers
Influencer partners help discover and bring the secrets of Iowa to life. In Iowa, they will find one of the country’s best places to visit and their followers will wonder why Iowa wasn’t on their ‘must visit’ list sooner. When a real person shares their authentic experience of all Iowa has to offer via social media platforms, their followers take note. This is a valuable peer endorsement, fueled by photos, videos and stories from their first-person perspectives.
The Iowa Tourism Office works with influencers as a regular part of our marketing efforts. Industry Partners can participate in some of those promotions through the Co-Op Partnership Program, and there are also opportunities to work with us on separate projects.
Samples from FY22 Influencers
Adventures in Mom Life
(Co-op: Visit Quad Cities)
