Soul of Iowa Toolkit

Soul of Iowa is Travel Iowa's marketing initiative to differentiate Iowa's travel story from the stories of other Midwest "flyover" states. The campaign's website,, invites users to see Iowa in a completely different perspective, and takes them on a journey across four unique locations around the state while also incorporating state-wide related content for further exploration. These locations represent the diversity of experiences people can have in Iowa including big cities and small towns to lake life and nationally renowned festivals. We encourage you to share this experience with your travel audience through our partner toolkit which includes the following:

  • Graphics and photos for social and other marketing channels
  • Links to individual videos and a YouTube playlist
  • Travel Iowa's organic social posting schedule
Download Toolkit

For more information, contact:

Jessica O'Riley