eTraveler: December 1, 2021

December 1, 2021

NEWS FROM THE IOWA TOURISM OFFICE December 1, 2022

Federal Funding for Iowa Tourism Office

As we focus on recovering from the pandemic and increasing tourism’s economic impact in Iowa, increasing our out-of-state visitation rates and creating broad awareness of Iowa as a destination has never been more important. We are incredibly thankful to Governor Reynolds for prioritizing tourism in Fiscal Year 2022 by providing the Iowa Tourism Office $8.5 million in funding from the American Rescue Plan Act. These funds have so far funded a national ad campaign, photo and video shoots, a planned Travel Iowa website update, and will be used to extend our spring marketing campaign.

In addition, the Iowa Tourism Office was awarded $5.3 million in funding from the U.S. Economic Development Administration (EDA) for tourism and outdoor recreation marketing. These federal grant funds will assist industry partners with out-of-state travel and tourism marketing as well as digital technology enhancements to the four state-owned welcome centers. Stay tuned for ways to be involved in these upcoming campaigns.

This is Iowa Commercial Captures 155+ Million Impressions in Just 7 Weeks

Iowa’s first National and Regional Cable ad showcased stunning travel imagery and key lifestyle messaging via dozens of cable and regional network television channels.

Here are some results thus far:

7,124 national and regional cable placements
335,711 minutes spent viewing on Facebook & Instagram
26,305 visits to ThisIsIowa.com
- 171% increase (YoY)
- 636 Make Your Move clicks
- 592 Travel Guide orders
- 253 Iowa Story views

Share Your Iowa Story

On This is Iowa, you can expect to find stories that highlight all of the wonderful opportunities, initiatives, and work made possible by real Iowans who live and work in the state.

We want to hear from you. Select stories may be featured in our marketing efforts, including social media and websites, to showcase the people behind Iowa’s success, business community and unique culture.

Thanks for helping us spread the word about all the great stories Iowa has to share.

SHARE YOUR IOWA STORY

Iowa in the News

Here are some exciting media highlights featuring Iowa.

Visit Quad Cities was featured in The Group Travel Leader's article "Heartland Waterfronts Wow Groups"
Council Bluffs' Union Pacific Railroad was named "Iowa's Best Museum" on MSN's list.
Yahoo News shared two of the Des Moines Register's articles that highlighted multiple communities in Iowa. "Sioux City's Oscar Carl Vineyard has Iowa State Fair award-winning wine and view of Loess Hills" and "From 'The Nutcracker' to Cirque du Soleil, here are 17 shows and events to soak in the holiday cheer".
Southwest Iowa holiday events were highlighted in the Nodaway News (Missouri) article "Holly Jolly Jaunts".

Tourism Office Quarterly Update

The Iowa Tourism Office will host a live webinar on Tuesday, December 14 at 2 p.m. to provide an update on the upcoming Spring 2022 marketing campaign.

Details on how to join the meeting on December 14:

Join from your computer by clicking here
Or call in (audio only) 515-348-6300; Phone Conference ID: 132 486 547#

ADD TO CALENDAR - iCal

Upcoming Meetings

December 8, 2021 - CITR Membership Meeting
January 5, 2022 - EITA Membership Meeting
February 1, 2022 - TFI's Annual Legislative Showcase

CALENDAR OF EVENTS

2022 Iowa Tourism Conference Update

Mark your calendars, the 2022 Iowa Tourism Conference will be held April 19-20, 2022 at the Marriott Downtown Des Moines.

Registration will be $250 and all who registered for the 2021 conference will receive a unique promo code for $25 off the 2022 registration. More details to come.

If you would like to reserve your hotel room now you can do so below. Rooms are $109/night.

BOOK YOUR ROOM

Visit www.traveliowa.com/industry

for more information.

Iowa Tourism Office
1963 Bell Avenue, Ste 200 | Des Moines, IA 50315 US

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