eTraveler: February 10, 2022

February 10, 2022

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NEWS FROM THE IOWA TOURISM OFFICE February 10, 2022

Travel Iowa Listings

The listing update error on the Travel Iowa website has been resolved. You can now edit your existing listing(s) as well as add new listings and events.

LEARN MORE ABOUT ADDING A FREE LISTING

Meet our Keynote Speaker - Amanda Brinkman

Amanda is a producer, filmmaker, branding expert and sought-after public speaker, sharing her “Do Well By Doing Good” philosophy on stages around the country. She demonstrates how both companies and individuals can make a meaningful and positive difference in people’s lives while fostering their success in the process. She believes companies must not only identify their brand purpose but put that purpose into action.

Through her work, Amanda has defined what it looks like for brands to truly act “as publishers,” creating movements through their content strategy. In her most recent demonstration of this, Amanda was the Chief Brand Officer of Deluxe where the brand challenge was to reach small businesses. The solution? She created, produced and hosted their Emmy-nominated series “Small Business Revolution,” which streamed on Hulu and was named among Inc. Magazine’s top shows for entrepreneurs. Through this inspirational reality show, Amanda was able to prove the model of authentic content stretching a brand’s spend by achieving 12x the reach through this series over traditional paid media. The program accumulated over 13 billion impressions, 6,000+ earned media articles and 20 million content views (and counting). Not to mention - this work changed lives, families, small businesses and communities across the country.

Watch an episode of Small Business Revolution Below.

LEARN MORE ABOUT THE CONFERNCE

All 2021 conference attendees will receive a non-transferable $25 off their registration for this year's conference. Please make sure to register using the same email as last year to take advantage of the promotion.

BOOK YOUR ROOM

Secure your room at the Des Moines Marriott Downtown for $109/night. The cutoff date to obtain this discount is Monday, April 4, 2022.

2022 Tourism Award Nominations Deadline is March 4 ??

Awards will recognize the amazing work and innovation by Iowa’s outstanding tourism organizations that have positively contributed to the experience of our visitors. These awards represent the highest honor given for tourism in Iowa. Award winners will be announced on Wednesday, April 20, during the 2022 Iowa Tourism Conference.

The deadline to submit a tourism award nomination is Friday, March 4 at 5 p.m.

NOMINATE

Time to Brag - Iowa's Best Working Farms

We need your help in building a list of working farms that are open to visitors.

In addition to providing the name and address of the farm, please include a photo (if possible) and some basic information about the location. Examples: What can people expect to see on the farm? What type of tours/experiences are offered? What type of animals or crops are raised on the farm?

SUBMIT YOUR FAVORITE WORKING FARM

Iowa in the News

Here are some exciting media highlights featuring Iowa.

The influencer duo, the Chicago Couple, visited the Highlander Hotel to promote a great couples weekend getaway.
Iowa Public Radio highlighted the University of Okoboji Winter Games
Dubuque was featured in both the first episode of John McGivern's Main Streets and on MSN's Discover the most unique hotel to stay in your state listing the Hotel Julien Dubuque.
Keokuk and Fort Madison traveled to the Morris Murdock Travel Show in Salt Lake City to promote their destinations to potential travelers.

Upcoming Meetings

March 9, 2022 - CITR Membership Meeting
March 17, 2022 - Iowa Tourism Office Update
March 23, 2022 - WITR Membership Meeting
April 19 - 20, 2022 - Iowa Tourism Conference
May 4, 2022 - EITA Membership Meeting

CALENDAR OF EVENTS

Other Industry Conferences

Heartland Byways Conference, May 3 - 5, 2022 in Leavenworth, Kansas
Downtown Main Street Conference, August 2 - 3, 2022 in Pella, Iowa

U.S. Travel Associations - 2022 State of the Travel Industry

If you missed it you can watch U.S. Travel Association's update on the state of the American travel industry. U.S. Travel’s leadership laid out a vision for the future of travel—including both short and long term priorities that will have a significant impact on our industry in the coming months, years and decades.

LEARN MORE

Visit www.traveliowa.com/industry

for more information.

Iowa Tourism Office
1963 Bell Avenue, Ste 200 | Des Moines, IA 50315 US

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