eTraveler: January 13, 2023

January 13, 2023

The E-Traveler is our bi-weekly industry communication email. Sign up to receive them.

2023 tourism bi-monthly webinars

The Iowa Tourism Office's first webinar of 2023 is scheduled for Thursday, January 19 at 2 p.m. (CT). This webinar will cover the following topics:
  • Industry Strategic Plan
  • Outreach Plan
  • 2023 Tourism Conference
  • Soul 2.0
Remaining 2023 schedule:
  • May 18
  • July 20
  • September 21
  • November 16
You will need to register in advance for each of these webinars. Find them all listed on the events calendar on the industry partners page. Note there will be an update provided at the conference in lieu of a webinar.


Localhood successes

We are so excited to see all your stories so far! Together we have published 98 stories. These stories have generated almost 13,000 Gallery Impressions with an impressive gallery CTR of 16.67%! Our stories have also generated over 350,000 impressions on Google with a Google CTR of 2.06%. In total our stories have been viewed over 20,000 times.

Here are some top-performing stories backed by data:

Top 6 'Wiches of Fairfield, Iowa:
  • Results: 2,800 Google Impressions and a Google CTR of 7.38%! This story has had 344 views and a story CTR of 8.14%.
  • Best Practices in Action: Travel Fairfield included local restaurants in their story. So, when people come to Google and search these restaurants, their Localhood story is surfacing. This is a great reminder to include local businesses and attractions in your stories.
5 Free Things to Do in Cedar Rapids, Iowa
  • Results: Almost 24,000 Google Impressions and a Google CTR of 1.92%.
  • Best Practices in Action: Cedar Rapids does a great job of using key search terms in their title and filling in all swipe up fields. Be sure to include your destination name and ‘Iowa’ in your title to get the most reach.
For more great tips, please refer to CrowdRiff’s 50 Stories Guide. Not sure where to start? Check out the Travel Iowa Localhood Page for more resources.


Submit your Tourism Award nominations by February 3

The Iowa Tourism Office is proud to host the annual Iowa Tourism Awards. This year’s awards will recognize the amazing work and innovation by Iowa’s outstanding tourism organizations that have positively contributed to the experience of our visitors. These awards represent the highest honor given for tourism in Iowa. Award winners will be announced on Wednesday, March 22, during the 2023 Iowa Tourism Conference. Deadline to submit nominations is Friday, February 3 at 5 p.m. (CT)




Wanted: Cultural festivals and other events

The Iowa Tourism office is looking for cultural festivals and other unique events from across the state. Help us show off the best of Iowa by sharing your cultural festivals with Amber Rottinghaus, and adding them to our event calendar on to help travelers plan ahead.



Iowa Tourism Office represented on the Travel and Tourism Research Association (TTRA) CenStates Board

Congratulations to Matt Kodis, research analyst for IEDA, for being elected to the CenStates board.

CenStates is the regional chapter of TTRA that focuses on the issues concerning Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, Oklahoma, South Dakota, Texas, and Wisconsin.

Iowa in the news

Here are some exciting media highlights featuring Iowa.
  • 97.7 KCRR (Cedar Valley) celebrated the Today Show's segment that surprised a Dubuque mom who went viral on Twitter via her son's post about her extensive holiday itinerary.
  • Travel Awaits featured RAGBRAI and Travel Iowa's New in 23 in their article, "Everything You Need to Know about RAGBRAI, The Midwest's Most Epic Cycling Event."
  • Midwest Weekends highlighted Iowa's cabins, campsites and summer festivals such as Decorah's Nordic Fest in their article, "Serious Reservations."
  • Curated featured the Loess Hills' Brent's Trail as "One of the Hardest Hikes in Every State."

Upcoming meetings

  • January 17, 2023 at 5 p.m. - iTIP Legislative Night
  • January 19, 2023 at 2 p.m. - Iowa Tourism Office Update (webinar)
  • January 31, 2023 at 5 p.m. - Travel Federation of Iowa's Legislative Showcase
  • March 1, 2023 at 10:30 a.m. - Central Iowa Tourism Region Meeting
  • March 22 & 23, 2023 - Iowa Tourism Conference at Prairie Meadows, Altoona
Check out the calendar of events for more details and upcoming meetings.

Destination Analysts' update on the state of the American traveler

Watch the January 11 webinar or download the presentation deck here